Last year, Gordon Ramsay released a new mobile game with Glu Media, and today, the two entities have announced updates to the game. First off, it has been renamed Restaurant Dash with Gordon Ramsay! According to a press release, these changes come after the game generated a whopping $23.4 million in bookings. For comparison’s sake, Kim Kardashian made about $20.4 million off of her Glu Media game in 2016, according to Forbes.
Because of the wild success of Gordon Ramsay’s game, “Glu has doubled-down on the title and looks forward to its continued success.” In addition to the new name, the game will feature a new logo, new hi-res graphics (including mean-mugs from Gordon), a streamlined user interface, and new world map navigation. The updates include more social features like the “ability to send and receive gifts/messages (from Flo and Gordon, too!), create and complete group goals, and share achievements.” There’s also a new venue; “players will serve brunch in front of a live audience in New Zealand’s Waikato #JetSetter.”
While I have yet to try the new, updated version of the game to report all of the changes, knowing Chef Ramsay and Glu Media, it’s sure to be better than ever . . . and an even more addictive player experience with fresh, new Gordon insults. Chef Ramsay had this to say about the announcement: “It’s been an incredible response since launching my mobile game last year, and just like my restaurants and television programs, we’re constantly keeping concepts, menus, and TV content fresh and exciting. We’re taking it to the next level with Restaurant DASH with Gordon Ramsay, expanding it to include a fantastic community of players. I can’t wait for existing and new players alike to check it out!”